OVERVIEW

The Jewellery Retail Industry has evolved greatly in the past decade with the brands coming in but yet jewellery sales training in India hasn’t. We always talk of the vast amount of knowledge that is there in the Jewellery industry – knowledge of gold to knowledge of platinum, diamond knowledge for sales, market and environment knowledge that is always evolving and also the skills to use this knowledge for effective sales.

Khimji

Kanz

Hazoorilal

Dhirson

Chintamani

Anmol

Ashraf Motiwala

Pandit Jewellers

Lalajugal Kishor Jewellers

OPS Jewels

Lakhtarwala

Manubhai

However in a typical independent family jeweller format, there is no one with a profile to train Jewellery Counter Staff or even help them develop a Jewellery Sales Pitch. Colleagues are asked to train new employees and the induction many a time isn’t very healthy and welcoming. And more than the Knowledge that gets transferred, what happens many a time is that, the new joinee ends up feeling more insecure rather than confident about his or her role. Reality Bites but it’s the truth, there’s lots of knowledge but no one is making it their job to share it right for a win-win. Hence we lose some of the best talent to another industry.